Year: 2015 | Month: December | Volume 1 | Issue 2

Marketing Chains of Paddy and Vegetables: A case study in Birbhum District

DOI:Coming soon...

Abstract:

The present paper is an attempt to gather knowledge about different types of supply chains that exit in agricultural sector. Two important products of agricultural sector paddy and vegetables have been considered for this purpose. Vegetables in the absence of cold storage facility are perishable goods, while paddy is not. It is conjectured that marketing structure and the supply chains of two agricultural products will bring different finding to different segments of their marketing chains. This study has found five supply chains of paddy market and seven supply chains of vegetable market. There are more numbers of intermediaries between farmers and final buyer in vegetable market compared to paddy. Farmers get more shares in final price from paddy compared to vegetables.





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